Reputation Defender can be divided up into several core principles. The first and most important tenet of online reputation management is to be proactive. It is in your best interest to create a positive reputation on the web before anything happens.
This will create a buffer against negative press. Think of creating a positive reputation beforehand as an insurance policy against future bad press. If you have a strong and positive image on the web, then any negative press that appears on the web will have a minimal impact on your reputation. All of the positive stories you have built up by being proactive will protect you against future attacks.
Another important tenet of reputation management is social media. It is vital to have a social media presence on the web today. Social media is now widely used all across the world. Putting your brand on social media is another way you can help build your online reputation. It will also help to market your brand too. Get your company up on Facebook, Twitter and any other sites that allow you to make a company profile.
Blogging is also an important tenet of managing your reputation on the web. It is an excellent way to add content about your company. Another bonus of blogging is that it can help to advertise your services as well. Blogging is an effective tool to push down articles as well.
One of the most important tenets of reputation management is SEO or search engine optimization. This is vital because it allows new content to rank at the top of search engine results. In online reputation management you want your positive articles ranked at the top. You want the negative articles to be ranked at the bottom. You should search engine optimize your website. Blogs should also be search engine optimized.
By using the strategies outlined above you can effectively manage your online reputation. Remember that your business can be affected by what people see on the internet. So take some time out if you have not done so already to work on your online reputation. It can save you a lot of trouble later on.