Desiree Perez Seeks To Help Roc Nation Raise The Funds To Develop New Artists

Despite being home to one of the most impressive stables of music artists in the world the Roc Nation company founded by Jay-Z is always looking to develop new artists to maintain its position in the upper echelons of the music industry. Desiree Perez and Jay-Z are now putting their working relationship of over 20 years to good use as they attempt to find new options if, as is expected, the Live Nation concert promotions group exercises its option to walk away from the $150 million deal signed between the companies in 2008. More on

Almost a decade after the 10-year agreement between the two sides that gave Live Nation a stake in the recording arm of Jay-Z’s label was signed Roc Nation is now exploring the options open to it in replacing Live Nation and creating a line of funding for developing new artists; one of the options open to Desiree Perez and Jay-Z is the development of the pair’s relationship with Universal Music Group’s Sir Lucian Grainge. The Universal Music Group already has a deal in place to distribute the work of some artists signed to Roc Nation and could soon expand on this agreement. Pictures have already emerged of Desiree Perez and Jay-Z leaving the Santa Monica, California offices of the Universal Music Group in a meeting that could begin the process of developing the link between the two parties.  Click on for additional article.

Related article to read here

For over 20 years Desiree Perez has been the head of the SC Enterprises group and plays an important role in the small collective management team heading up the work of Roc Nation over the life of the group.  For her latest tweet, visit twitter@desireeperez01.   Desiree Perez is one of the five members of the Hova Collective management team, for whom Perez works to oversee the accounting and publishing arms of Roc Nation. Check

For her timeline activity updates, visit

Desiree Perez

The music industry had experienced a serious decline over the last decade, but in recent years, it has been trending upward, hauling in nearly $20 billion per year. Traditionally, the music industry has been dominated by males, but for the last 20 years, a woman has been quietly guiding the career of one of hip hop’s most dominant forces, Jay-Z; her name is Dez Perez. Today’s Jay-Z’s empire consists of several high power ventures, including Roc Nation, where Dez Perez is currently the Chief Operating Officer. As COO, Dez Perez runs the daily operations at Roc Nation, overseeing various sectors including talent development, tour management, as well as music production.

Dez Perez is part of what many industry insiders call the Hova Circle of Influence, which includes her husband, Juan Perez, and many of Jay-Z’s closest longtime business associates. Check She is known in the boardroom for her keen negotiation tactics, navigating through the murky waters and back room politics of the music world, leading the artists under the Roc Nation umbrella to the promised land.  Read more about her on   As Jay-Z has transformed from rapper to big time music mogul, Dez Perez has been there every step of the way. Some of the superstars that currently call Roc Nation home are Rihanna, Meek Mill, Shakira, J. Cole, and Big Sean. Learn more about her timeline updates, visit her at twitter@desireeperez01.

Dez Perez played an integral role in Jay-Z’s initial Roc Nation deal with Live Nation, which was originally a 10-year deal worth an alleged $150 million, and as that original deal is coming to a close, she has also played a major role in his new negotiations with Live Nation. More of this here.    It was recently announced that Jay-Z and Live Nation have decided to renew their initial deal. Recently she helped to broker the deal for Rihanna’s Anti Tour, which reeled in a reported $25 million in their partnership with Samsung.  Related article to read on

Additional article  on


Desiree Perez and Her Involvement with the Roc Nation

The $150 million landmark deal that was signed between rap mogul Jay Z and Live Nation is set to come to an end by 2018. The ten-year deal that was signed in 2008 is likely to come to an end since the involved parties are not showing signs of renewing or extending it upon its expiry. The expiry of this deal could prompt a “buy-sell,” implying that either of the parties could consider selling their stake in the Roc Nation to another or buying the company outright.

According to reliable sources, Live Nation wants to get out of the music recording deal with Jay Z, but it is more than willing to carry on with a touring deal with the rapper. Live Nation has a history of not extending the recorded music deals with the previous artists that it has dealt with and as such, extending Jay’s 360 deal is out of the equation. Some of the Roc Nation artists include Rihanna, Jay, Shakira, Meek Mill and Fat Joe.  Related article on

More informative details on this link.

Jay Z met with Sir Lucian Grainge, the CEO and chairman of UMG in the presence of Desiree Perez his top Roc Nation exec. This meeting sparked some rumors that UMG could buy some stake in the Roc Nation. If this happens, Jay Z will have more resources to lift up the upcoming artists and boost Tidal, his streaming services.

About Desiree Perez

Desiree Perez has been a close associate of Jay Z for about two decades now and has for a long time been working with SC enterprises. She is a fierce negotiator who has earned a great reputation in this field because she has helped her clients get that which they desire. Des Perez, as she is commonly known, has also played a key role in the signing of Rihanna Samsung deal. More of Dez negotiating skills on  She is greatly involved in the affairs of the Roc Nation, and she is also one of the forces behind Tidal.  For her latest tweets, follow her on twitter@desireeperez01.

Related details on