Alex Pall Branding the Chainsmokers

Ever since Alex Pall and Andrew Taggart first met and started collaborating and creating music it has been a joy ride. Alex Pall has been on a journey that is continually challenging and changing him. As a DJ he loves making music with his partner Andrew Taggart. Together with the Chainsmokers, they are tested to continually define themselves in an ever-evolving soundscape.

Today it’s just not good enough to be good. Your fans and the music industry expect nex and better material and that added touch that makes you stand out from the rest of the other DJ’s. Then there is always the new talent that wants to follow and compete. Alex Pall realizes adding a twist to DJing by bringing in your songs is a unique way to set yourself apart.

Pall finds songwriting fin but a challenge because he doesn’t want to sing someone else’s words, but to make them his own. Alex Pall intends to make the words about his life and his experiences, so he always makes sure he puts his stamp of approval on whatever he and Andrew Taggart are showcasing. That can be a challenge because not everyone has the same experiences, but its possible to limit yourself to your message and not get so full in the stories you tell that your listeners are like wondering whose represented in the song.

Alex Pall is also interested in meeting the demands of his record label which applies the pressure on he and Andrew Taggart to present a unique and consistent base for their fans. Allex Pall feels their latest release “Closer,” is a step closer to identifying who they are as a group; plus, working with Halsey was an opportunity to work with a specially gifted person who adds to our identity.

Allex Pall sees the use of social media, like Instagram, Twitter, and Facebook as good ways to get to know your fans and those who love your music.

Desiree Perez Shows Her Worth To The Roc Nation Brand

The global music and entertainment industry is among the largest in the world and is believed to be worth more than $17 billion per year with those who reach the top of this business sector rewarded handsomely for their efforts. Like most industries, the number of women in top executive positions is relatively small but Roc Nation’s Desiree Perez is one of the few women to have proven herself an indispensable member of the industry for the Jay-Z led record label and media brand.

It is well known among members of the entertainment industry that Desiree Perez is among the most impressive negotiators in the world, a role that has led to her becoming a member of the Roc Nation Hova Circle of Influence management team. More about her on Among the deals Des Perez is thought to have played a key role in negotiating is the deal partnering singer Rihanna with Samsung providing sponsorship worth $25 million for the “Anti” tour; looking back at the career of Desiree Perez, it is impossible not to mention the $150 million, 10 year deal signed between Roc Nation and the Live Nation concert promoting company.  Additional article on

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For more than 20 years the various aspects of the business empire built by Shawn “Jay-Z” Carter have fallen under the influence of Desiree Perez as she has helped transform the music superstar into a top entrepreneur.   Follow Dez on social media, visit her on twitter@desireeperez01,

As the leader of SC Enterprises, Desiree Perez has been involved in almost every part of the empire built by Jay-Z and recently played a major role in the continuation of the recorded music deal signed between Roc Nation and Live Nation that was due to end in 2018; Perez and Jay-Z met with Universal Music Group head Sir Lucian Grainge before a decision was made by Live Nation to continue with the $150 million deal many experts state changed the music industry for the better.  Check

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