For over 25 years, NewsWatch TV has been one of the most trusted media sources in delivering breaking news about technology, business, travel, health, and entertainment. Its programming is dedicated to keeping viewers up-to-date with the latest trends, and maintaining a revered broadcasting impact. By reaching more than 700 million people around the world through television and online, their influence is a powerful tool for companies to connect with their consumer base.
In 2015, international hardware brand Avanca engineered an unique device that was as small as a smartphone but as a powerful as a desktop PC. When the Dutch-based company began an Indiegogo crowdfunding campaign, they set out to raise $10,000 within 30 days, or would not receive funding for their product. By teaming up with NewsWatch TV to create an one-minute promotional segment about Avanca’s campaign that would air on NewsWatch’s national television show and online channels, Avanca was able to reach 2,939% of their goal within the 30 day period to raise $456,551. Working with NewsWatch TV had a pivotal effect for Avanca’s campaign to reach as many potential customers as possible: over 96 million households in 200 markets across the U.S. on television, and over 1 million impressions online.
With NewsWatch TV as a media partner, Avanca achieved incredible success, and the companies have continued to work together on other crowdfunding campaigns. When NewsWatch TV’s co-host Andrew Tropeano spoke with Avanca’s marketing director Nathalie van Wijkvliet, she described their collaboration as positive: “I think it’s great working with NewsWatch…We love it, the team is great, the support is good.” Avanca is one of many testimonials that demonstrate how NewsWatch TV is an engaging outlet with its loyal viewers and paving success with their clients.
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