Whitney Wolfe started in the dating app world by becoming a co-founder and the president of marketing at Tinder. In 2014, due to some unfortunate circumstances, she left Tinder and became their competition.
Whitney Wolfe started Bumble, a feminist dating app, to help the woman become equal in the dating field. In this app, the woman has to start the conversation with the man which does take some of the pressure off the man and gives more power to the woman.
It took eight months from the launch date to gain over 500,000 users on Bumble. Each of these users had a tendency to spend at least an hour a day on the app. It was noted that just as many men as the woman were on this site within these eight months.
Whitney was looking into starting different communities for the L.G.B.T.Q people in this world. Although, she wasn’t sure at the time when this was going to happen. Bumble was a free app but Whitney was trying to come up with a way to monetize it in the future. Read more about Whitney Wolfe on Crunchbase.
America’s Dating App
In 2016, Bumble began charging for in-app purchases for different perks on the app. Bumble made over $100 million in sales from these in-app purchases in 2017 and believe they will well pass this amount in 2018.
Bumble became the fastest growing dating app in 2017. Whitney Wolfe Herd was looking for a venue for Bumble to be. She was able to locate a Manhattan space that used to be the Four Seasons restaurant for fifty-seven years.
This dating app now has over twenty-two million users and has grown by about seventy percent each year since it launched. Bumble is quickly catching up with Tinder as far as the number of users.
The Match Group did make an offer to purchase Bumble for $450 million the first time and then made a second offer of well over $1 billion. Each of these has been turned down by Whitney Wolfe due to the fact that she wants to keep Bumble going the way she wants it to.
Whitney Wolfe Herd took a bad situation and turned it around to make a much more positive situation. Whitney is doing great things helping the woman have a voice and become equal in the dating world.