Like many young people, Guilherme Paulus onced dreamed of being a doctor. However, this was not possible for him because his parents did not have enough money to help their son achieve his dream. Guilherme Paulus was still able to have an educational background in business administration and later went on to work for IBM. He worked at IBM for over two years and left because of the frustration from the monotonous numbers and calculations. Guilherme Paulus saw an ad in the newspaper that was placed by the Casa Faro travel agency. Casa Faro was looking to hire a salesman, and Guilherme jumped at the opportunity.
While working for the Casa Faro travel agency, Guilherme Paulus found yet another opportunity. This time it was a politician named Carlos Vicente Cerchiari. Carlos was fond of the way that Guilherme set up games and activities for the customers. Carlos offered Guilherme a partnership for them to found their own company. Guilherme Paulus accepted the offer and the two entrepreneurs founded the CVC travel agency in 1972. Carlos left the business venture after only four years and sold his shares of the company to Guilherme.
Guilherme found himself at the verge of quitting and closing down his company in 1979 because of the tax laws that the Federal Government had recently implemented. Guilherme persevered and was able to make the CVC travel agency into the largest tourist operator in all of Latin America. He sold two thirds of the company to the global investment firm, the Carlyle Group in 2009 for 700 million. The company has since then generated an annual revenue of over $5.2 billion.
In 2005, Guilherme founded the GJP Hotels and Resorts network. The GJP is now in control of 19 hotels all throughout the country of Brazil. The GJP network is currently looking to build and acquire more hotels that are near Brazilian airports. The secret to success for Mr. Paulus is to always think of the customer and to make the customer happy. For Mr. Paulus, the customer is the coffee, the lunch, the dinner, and the gas.